Alex Traverzo

Alex Traverzo currently serves as the VP of Marketing for HOLA! USA, overseeing marketing efforts for the USA and Americas since June 2016. Prior experience includes roles as a Freelance Consultant specializing in Integrated Multicultural Marketing and Advertising from October 2012 to May 2016, and as an Account Director at Prime Access, where responsibilities involved managing accounts for major clients like Hyatt Hotels & Resorts and Merck. Additional experience includes positions at Bromley Communications, La Agencia de Orci, Wing, and The Bravo Group, focusing on brand development and strategic marketing for various renowned brands. Alex holds a BA in Biology from Yale University and has completed graduate level coursework in Science Education at Lehman College, alongside additional certifications in Culinary Arts and Diversity, Equity, and Inclusion.