Keith S. Criswell

Keith S. Criswell is the Director of New Product Development at Holley since August 2021. Keith S. previously held the same title at Drake Automotive Group, where Keith S. also served as a Brand Manager. With a background in domestic muscle parts and channel distribution optimization, Keith S. has experience in overseeing operations and new product development at companies like DV8 Offroad and Shelby American, Inc. Criswell's career also includes roles in technical and sales supervision within the automotive industry.