Nelli C.

Nelli Cele, MBA, is an accomplished executive with extensive experience in marketing and business leadership, currently serving as the Chief Executive Officer of Home of Living Brands since February 2024. Previously, Nelli founded Fresh Perspective Enterprises, focusing on investments in high-growth niche markets and helping companies navigate economic challenges. Nelli has held senior marketing roles at DANONE Southern Africa and SC Johnson, where leadership in commercialization and brand growth was emphasized. Earlier positions include Head of Marketing for Aspen Pharmacare's Consumer Health division and Marketing Manager at Adcock Ingram, alongside Brand Management for Simba. Nelli holds an MBA from Henley Business School South Africa and a Bachelor of Commerce from the University of KwaZulu-Natal.