Amanda Lutz

Amanda Lutz is an experienced professional in content management and innovation, currently serving as the Innovations Director at Home Solutions since October 2021. Under Amanda's leadership, the Innovations team has launched initiatives that saved over 18,000 hours of work through automation and boosted productivity by generating over $200,000 annually. Prior roles included Innovations Manager and Content Manager, where Amanda increased publishing rates by threefold, led Agile sprint planning, developed SEO strategies, and managed business development efforts that resulted in four new brand partnerships. Earlier experience at Clara - Organic SEO Agency as Senior Editor and Head of People Ops involved overseeing high-quality SEO content for multiple clients, editing substantial volumes of digital content, and managing a team of freelance writers.