Elena Potemkina

Elena Potemkina is an accomplished Audience Engagement Manager with extensive experience in email marketing and strategy. Currently at HomeGauge since January 2021, Elena previously held a similar role at audience.ai powered by Networked Insights, where expertise in big data marketing analytics was developed. Elena's career also includes significant positions at the American Marketing Association, Skyway Media Inc, and Flypaper Media Holdings, focusing on lead generation, marketing automation, and data analysis. Academic credentials include a BS in Marketing from Northern Illinois University and a BS in Linguistics from Pyatigorsk State Linguistic University. Additionally, Elena is actively engaged in professional development through Trailhead by Salesforce.