Matthew Freedman

Matthew Freedman has a diverse work experience in the field of performance marketing and paid advertising. In their most recent role as a Performance Marketing Manager at Homeprotect Home Insurance, they began in February 2022. Prior to this, they worked as a Contractor Biddable Manager at Reprise Digital from October to December 2021.

From June 2020 to September 2021, Matthew was employed as a Paid Advertising Specialist at MORE THAN ENOUGH LIMITED. Before that, they worked as an Analytical PPC Specialist at Bookatable from January 2019 to April 2020. In this role, they successfully improved the profit margin of PPC campaigns for the UK market and implemented new targeting strategies.

Matthew's previous experiences include working as a Performance Manager and Senior Account Executive at 4Ps Marketing part of Artefact from April 2017 to January 2019. Matthew also gained valuable experience as a Senior Account Executive and Account Executive at Netbooster UK from March 2015 to March 2017.

As a PPC Consultant at PPC Genie from April 2013 to March 2015, Matthew managed campaigns for various clients, both in North America and the UK. Matthew also worked as a PPC Analyst at Found.co.uk from January 2011 to March 2013, where they honed their PPC skills by managing paid search campaigns for a range of clients.

At the beginning of their career, Matthew worked as a Tenders Assistant at Kier Group for two months in 2010 and as a Bids & Tenders Officer at Heales Medical LLP from January 2009 to February 2010.

Matthew Freedman earned a BSc in Geography from The University of Sheffield, which they attended from 2001 to 2004. In 2011, they pursued a Diploma in Statistics & Maths from The Open University, completing the program in 2013. Additionally, they obtained a Diploma in Digital Marketing from The Marketers Forum, which they obtained in 2011. Matthew has also obtained various certifications, including "Intro to TensorFlow" and "Launching into Machine Learning" from Coursera in April and March 2020, respectively. Matthew also received a certification in "Advertising on Facebook" from LinkedIn in March 2020. Furthermore, they completed the "How Google does Machine Learning" course from Coursera in March 2020 and the Google Certification Program from Google in January 2011.