Organic/content Marketing Manager - Uk/us - Smoobu (m/f/d)

About Smoobu

Smoobu (www.smoobu.com), a subsidiary of HomeToGo Group, is a fast-growing startup in the vacation rental industry. Smoobu’s SaaS solution currently empowers private hosts to manage over 100,000 properties across more than 110 countries. Smoobu runs as an independent enterprise within the HomeToGo Group, ensuring its startup spirit and growth potential remain at the forefront. Our top priority is to assist hosts in efficiently managing and growing their businesses simultaneously.

Smoobu’s success is attributed to our dynamic, ambitious, and international team, dedicated to exceeding our customers’ expectations through expert advice and action. We celebrate diversity and operate in a truly global environment, embracing the challenges and opportunities that come with it. Join us on this exciting journey to transform the vacation rental industry!

Your future contribution:

We are looking for a talented Organic/Content Marketing Manager for our English-speaking markets to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

How you’ll add value:

• You will create tailored English content in multiple formats for stakeholders across the business, including senior management
• You will write targeted articles as part of our global communication campaigns.
• You will create industry-specific content on our core topics (channel management, vacation rental marketing, travel industry, sales, and digitalization), and via marketing channels (website, newsletters, emails, social media, webinars, podcast, PR)
• You will develop engaging thought leadership content with a consistent tone of voice for multiple authors across the business
• You will be collaborating with other members of the content & marketing team  to develop country-specific content
• You will drive content optimization by working with your colleagues on SEO and translating data into insights.
• You will create research and storyboards based on current trends and will ensure the preparation of best practice analyses.
• You will be involved in the different design strategies for the continual creation and improvement of the Smoobu brand.
• You will help us become the No. 1 vacation rental software player in search.

You’ll be successful in this role if you:

• Have 3+ years of work experience as a content writer or editor, ideally gained in a professional services environment
• Possess excellent English written and verbal communication skills
• Have experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
• Have proven success working in digital marketing ideally in the B2B world and/or creative agency within the content marketing fields
• Have experience in writing search-engine-optimized texts and localization/translation of content.
• Are a quick learner – creative, proactive, and with a hands-on mentality
• Are passionate about your work and eager to learn and develop yourself
• Have an affinity with the SaaS industry. Experience with short-term and vacation rentals is a big plus

Please note that this role is based in Berlin and provides a hybrid working model. 

Why Smoobu?

Your journey with Smoobu is a two way street - we’ve got you covered! We offer a diverse variety of benefits to enable your career development and make Smoobu a great place to work, including:

• The essentials: Competitive compensation package, visa sponsorship & relocation assistance*, full IT support & equipment, corporate benefits, modern offices, 27 paid vacation days a year (+ one additional day per year of employment until 32)
• Career growth: 360° feedback, open feedback culture, buddy and mentorship programs from an international team of passionate industry experts 
• Personal development: German & Lithuanian language courses, internal and external workshops & trainings, company & team events, Gympass, clubs & sports (e.g. volleyball, running, yoga classes), psychological support
• Startup spirit: Driven by our Leadership Principles: We are fast, nimble, and results-driven - embodying a startup mentality even as a global, public company. We encourage ownership and enable each other to succeed
• Flexible work approach: Ongoing remote work options and work from abroad flexibility for up to 90 days a year. Plus, access to a Travel Industry Card 
• Climate action: Committed to being a pioneer in green travel: We’ve achieved an industry-leading “Low Risk” ESG Rating (16), awarded by Morningstar Sustainalytics, and are a proud member of Leaders for Climate Action
• And so much more…

*Certain conditions apply