Aldric Chau

Aldric Chau serves as the General Manager Digital at Cathay Pacific Airways, where leadership focuses on enterprise data science, analytics, tech innovation, and digital transformation. Throughout a career at Cathay since September 2008, Aldric has held various roles including Head of Retail, e-Commerce & Travel Partnerships, as well as Country Manager for Sri Lanka and the Maldives, successfully transforming business strategies and enhancing customer experiences. With extensive experience in retail and marketing, Aldric has cultivated partnerships to develop inflight retail programs and initiated significant e-commerce growth. Aldric's educational background includes an MBA from HKUST Business School and participation in advanced management programs at INSEAD. Additional contributions include advisory roles in the Mobility & Logistics Industry Group and mentoring at HKUST MBA, alongside active involvement in promoting gender equality through Male Allies Hong Kong.