Amanda Ong

Amanda Ong has a diverse work experience. In 2021, they are currently a Paid Search (SEM), Performance Marketing Manager at Horizn Studios. In 2020, they were an Associate, Performance Marketing at Lazada, where they were the main PIC for all things Google (SEM, Shopping, YouTube etc.) and handled SEO, Apple Search Ads (ASA), App Store Optimisation (ASO) and Landing Pace Experience for Lazada Malaysia. From 2018 to 2020, they were a Performance Marketing Executive and Media Planner at GroupM, where they strategically built, executed, monitored, managed and optimised digital campaigns across various media platforms, and used Google AdWords, Google Analytics, and Facebook Business Manager on a daily basis. In 2017, they were the Operations and Logistics Director at Last Ones Standing (LOS) startup competition, where they set up workshops, managed operations, handled participants registration and queries, and searched and approached potential mentors/ judges. In 2016, they were a Research Analyst Intern at Singular Asset Management, where they conducted macroeconomic, industry and business strategy analysis, and on-the-ground site visit, on major ASEAN companies in the F&B and hospitality sector with the use of Bloomberg Terminal. Amanda also performed a joint research and created financial projections with fellow interns on the convenience store market in Malaysia, and created content and edited the company's new webpage with the use of basic coding skills.

Amanda Ong has a diverse educational background. From 2009 to 2013, they attended Chong Hwa Independent High School, where they earned a Pure Science degree. In 2014, they attended Taylor's College and obtained a South Australian Certification of Education (SACE) International. Amanda then attended the University of Melbourne from 2015 to 2017, where they earned a Bachelor of Commerce (BCom) in Finance and Marketing/ Management. Additionally, they have obtained several certifications from institutions such as Facebook, Google, DataCamp, and Coursera, including a Facebook Certified Media Buying Professional, a Google Digital Guru - Blue Belt, a Google Digital Guru - Green Belt, a Google Ads Measurement Certification, a Google Ads Display Certification, a Google Ads Search Certification, a Google Ads Video Certification, a Google Ads Fundamentals, a Google Ads Mobile Certification, a Google Analytics Individual Qualification, a Google Shopping Ads Certification, and several DataCamp and Coursera certifications.