Frankie Haynes is an accomplished professional with extensive experience in leadership and operations across various sectors. Currently serving as Omnichannel Director at Hotel Chocolat since September 2023, Frankie also holds the position of Digital Sales Director at QUADROPLAY UK LTD. Previous roles include Chief Customer Officer and Retail Director at Bensons for Beds, Central Operations Director and Wholesale Business Director at Costcutter Supermarkets Group Limited, and Retail Director at Paperchase Products Ltd. Additional experience encompasses positions as Divisional Operations Director at B&Q and Senior Director of Communication, Engagement and Culture at Asda. Frankie began a career at Aldi UK as Store Operations Director and Area Manager. Educational qualifications include a Master of Science in Business Administration and Management, a Master of Arts in Chinese Language and Literature, and a Bachelor’s degree in Asia Pacific Studies and Politics, all from the University of Leeds.