Mel Parekh

Head Of Ecommerce at Hotel Chocolat

Mel Parekh has a diverse work experience, starting in 2006 as a Senior Analyst at Ipsos Loyalty. From 2008 to 2012, Mel worked as a Research Manager at Ipsos MORI. In 2012, Mel joined Dixons Carphone as an Insights & Strategy Manager before transitioning to the role of Senior eCommerce Manager from 2014 to 2016. Mel then moved to Virgin Media as a Senior Manager - Online Sales from 2017 to 2018. From 2018 to 2021, Mel worked at Arcadia Group Ltd as Head of Digital Experience for Topshop & Topman. In 2021, Mel joined Furniture Village as Head of Ecommerce before transitioning to the same role at Hotel Chocolat in 2022.

Mel Parekh attended Rutgers University from 2000 to 2005, where they earned a Bachelor of Arts degree in Economics with a minor in Mathematics and Biology.

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