Antti Syväniemi

Antti Syväniemi has a extensive work experience in the field of analytics and customer intelligence. Antti has been the CEO of Houston Analytics Ltd since 2013, where they focus on using analytics and optimization to enhance various business processes.

Antti also held various positions at Kesko, including Customer Intelligence Director and Head of Customer Intelligence Services. In these roles, they were responsible for customer and market information, analytics, and optimization based services. Antti was also a key member of the management teams for K-Plus Ltd and a Service Centre for Customer Information and E-business.

Additionally, Antti served as a Board Member for Teradata User Group Finland and the Baltics, and played a significant role in developing and leveraging market and customer analytics throughout Kesko group's B-to-C businesses and K-Plus partner network.

Antti's work experience also includes positions at Kesko Food Ltd and K-Plus Ltd, where they focused on customer intelligence and data mining processes. Antti played a crucial role in creating analytical CRM functions, implementing customer insight DW and data mining tools, and developing information-based standards for category planning and management.

Prior to their roles at Kesko, Antti started their career as a Salesperson at SOK and later worked as an Assistant at Kesko/K-instituutti ltd.

Currently, Antti is a Board Member and Chairman of the Board at Armstrong One, a marketing platform that combines predictive analytics with marketing automation.

Throughout their career, Antti has demonstrated a strong commitment to using analytics and customer information to drive business performance and decision making.

Antti Syväniemi completed their Master of Science in Agriculture and Forestry, specializing in Marketing and Extension Education, from the University of Helsinki. Antti attended the university from 1997 to 2008. Additionally, they obtained certifications in SPSS Modeler Professional v2 and IBM SPSS Predictive Analytics Solution Sales Professional v1 from the IBM Professional Certification Program. Antti's educational background also includes studying at K-instituutti, although specific details such as the degree name and field of study are not provided.