Senior Performance Specialist

Full-time · Yesouiyeh, Lebanon

Job description

About Us

At Hovi, we are driven by a profound passion for helping businesses unleash their full potential. What sets us apart is our unwavering commitment to ensuring that every client not only succeeds but also enjoys their journey with us. We proudly declare ourselves as the region's exclusive Digital Solutions Lab because we've transcended the conventional boundaries of a typical marketing agency. Our focus is firmly fixed on understanding our clients' digital challenges, identifying pain points, and uncovering hidden opportunities. We then craft scalable solutions that address these issues head-on, igniting the full potential of the organizations we partner with. Our approach extends far beyond social media reputation management or website development. It encompasses a comprehensive suite of actionable strategies that cover the entire digital marketing and sales lifecycle, employing world-renowned tools and techniques.

Who You Are

We are looking for candidates who possess the ability to track day-to-day performance, identify and monitor OKRs, and ensure that content and messaging strategies align with deliverables. You will play a critical role in providing insights, reporting on performance, and actively contributing to the success of our clients. As a Performance Analyst at Hovi, you will play a pivotal role in assessing and optimizing the success of our client's digital initiatives. Your responsibilities will encompass collaborating with clients to set clear acquisition goals and OKRs (Objectives and Key Results), analyzing benchmark and historical data, collecting and analyzing campaign data, and providing valuable insights to improve performance. You will also be responsible for executing email and communication campaigns, consolidating vendor reports, monitoring KPIs, attending strategy planning meetings, and presenting performance insights during client success meetings.

Roles and Responsibilities

  • Collaborate with clients to define clear acquisition goals and establish OKRs, using benchmark and historical data as baselines.

  • Leverage our data control center to analyze and interpret data related to client campaigns to evaluate pre-defined performance key metrics against established OKRs.

  • Raise the flag when any performance key metric is not met within the timeline.

  • Consolidate monthly reports from various vendors into a comprehensive performance write-up.

  • Identify trends, insights, and areas for improvement in client campaigns and strategies.

  • Execute email campaigns and import data from the database to track and measure results.

  • Execute communication campaigns and collect data from the database for analysis.

  • Attend monthly strategy planning meetings and play a key role in providing insights into client performance based on the OKRs set.

  • Ensure that every digital initiative has clear key performance indicators (KPIs) and monitor ROI (Return on Investment) accordingly.

  • Attend Client Success weekly meetings to present performance insights to clients and share suggestions for improvement.

Required Skills and Qualifications

  • Bachelor's degree in marketing, business, analytics, or a related field (or equivalent experience).
  • Minimum 2 years of proven experience in performance analysis, data collection, and interpretation.
  • Strong analytical skills with the ability to draw actionable insights from data.
  • Familiarity with email marketing campaigns and data import processes.
  • Excellent communication and presentation skills for client interactions.
  • Detail-oriented with a strong focus on data accuracy and completeness.
  • Knowledge of digital marketing strategies and key performance indicators.
  • Ability to collaborate effectively with clients and internal teams.
  • Experience with strategy planning and OKR setting is a plus.
  • Proficiency in data analysis tools and software.