Elfrida Ernestina

Elfrida Ernestina is a seasoned professional in community management and marketing with extensive experience in the gaming industry. Currently serving as Senior Community Manager at HoYoverse, Elfrida previously held several key positions at Bukalapak, including Growth Lead and SEM Lead for the Gaming Tribe, where strategic campaigns resulted in remarkable business performance metrics. In earlier roles at itemku, responsibilities included managing personalized CRM campaigns and overseeing promotional strategies. Elfrida began a career in research and development at Sedjalan Co., after earning a degree in Management with a focus on marketing from Institut Teknologi Bandung.