Rachael Williams is an accomplished executive with extensive experience in the technology and telecommunications sectors. Currently serving as Head of Personal Systems ANZ at HP since December 2013, Rachael has held various leadership roles, including Director of Printing Systems ANZ and Enterprise Business Manager, overseeing significant revenue streams and product categories. Prior to HP, Rachael worked at Telstra for over a decade, leading key initiatives including the launch of the first Consumer Bundles and developing transformative customer experience programs. Rachael also contributed to the higher education sector as a Non-Executive Director at Sydney International School of Technology and Commerce. Rachael holds a Bachelor of Commerce in Marketing from UNSW and a Direct Marketing Certificate from the Australian Direct Marketing Association.