Sylviane Francou

Sylviane Francou is an accomplished media strategist with extensive experience in global media planning and execution. Currently serving as Global Media Strategy Lead and Head of Media for North America at HP since January 2015, Sylviane has developed media strategies and led in-house media operations. Previously, as Global Associate Media Director at Universal McCann, Sylviane managed media strategies across 25+ markets for Microsoft consumer brands. Sylviane's earlier roles include leadership positions at Premium SCM, where strategic media planning and campaign execution were key responsibilities, as well as positions in marketing research and client services. Sylviane holds a Bachelor's Degree in Marketing, Advertising, and Econometrics from Universite Paris Pantheon Sorbonne.