Yves van Knippenbergh

Yves van Knippenbergh is an experienced professional in digital marketing and e-commerce, currently serving as the E-commerce | SMB Market Lead for Europe at HP since 2003. In this role, Yves focuses on developing HP's online presence in the Dutch market. Previously, Yves held various positions within HP, including Head of E-commerce Netherlands and Digital and E-commerce Marketing Manager for the EMEA region, managing key digital branding initiatives. Yves has also contributed to the e-commerce field as a member of expert groups at ShoppingTomorrow and has held roles in digital marketing consulting and management at firms such as Filmfocus.nl and Agency.com. Yves's academic background includes studies at the University of Amsterdam and Erasmus University Rotterdam.