Adrian Göttert

Adrian Göttert is a seasoned professional in marketing automation and analytics, currently serving as Product Owner Marketing Automation at HRS Group since October 2018, where responsibilities include the introduction of Braze for personalized communication and the development of data pipelines and algorithms. Previously, Adrian held roles such as Manager People Analytics and Data Scientist Performance Marketing, focusing on analytics landscape development, ETL pipeline creation, and marketing budget allocation through regression analyses. Prior experience includes positions at Baker Tilly, HSBC, DZ Privatbank, 1&1 Internet SE, and Accenture, with a strong background in data analysis, process automation, and software development. Adrian holds a Master of Science in Business Analytics from Düsseldorf University of Applied Sciences and a Bachelor of Science in International Management for Business and Information Technology from DHBW Mannheim.