Katharina Vater

Katharina Vater has a diverse work experience spanning different industries and roles. Katharina currently serves as the Head of Product, Brand, and Engagement Marketing at HRS Group, where they are responsible for developing and shaping the HRS Business Travel Club and overseeing the BTC brand strategy.

Prior to this, Katharina worked at Sivantos Group as the Head of Marketing Communications, where they led the marketing communications team. Before that, they held the role of Team Lead Marketing Communications at the same company.

Earlier in their career, Katharina worked at HRS Group in various positions, including Group Brand & Business Manager, where they were responsible for brand strategy and designing cross-media brand and engagement campaigns. Katharina also worked as a Product Marketing Specialist for HOTEL DE, where they served as the interface between marketing and product and contributed to a successful conversion rate optimization project.

Before joining HRS Group, Katharina worked as a Creator/Editor at NUREG Full-Service Werbeagentur, where they covered the entire funnel from conception to editing and proofreading for top clients in the travel industry. Katharina began their career as a Freelancer, working in marketing and PR for various agencies and companies.

Overall, Katharina Vater possesses a strong background in product and brand management, marketing communications, and copywriting, with a focus on creating effective campaigns and optimizing conversion rates.

Katharina Vater's education history begins with their enrollment in the Mentoring Program ARIADNEphil at FAU Erlangen-Nürnberg in the year 2012. The program likely focused on mentoring in some capacity, but their degree or field of study during this time is not specified. Prior to this, from 2011 to 2013, they pursued PhD studies in Kulturwissenschaft at the same university. Katharina's earlier education took place from 2005 to 2010, also at FAU Erlangen-Nürnberg, where they obtained a Master of Arts (M.A.) degree. Their major areas of study during their master's program included Medienwissenschaft, Film- und Fernsehwissenschaft, and Germanistik.