Sharon Barraclough

Sharon Barraclough is an accomplished marketing professional with extensive experience in leadership roles across various sectors. Currently serving as Senior Director Global Marketing Transformation at PepsiCo, Sharon has led strategic initiatives to embed transformation in European markets and optimize brand-building processes. Previous roles include Marketing Director at Hovis Ltd, Interim Brand Director at Premier Foods, and Head of Brand & Marketing Strategy at O2 UK. Additionally, Sharon holds advisory positions with hubbub.net and Moorish, demonstrating commitment to social fundraising and healthy food innovation. Sharon's educational background includes a CIM Diploma in Marketing from the University of Hull and a DMS in Management Studies from the University of Derby.