Tobias Bordal

Tobias Bordal is a seasoned digital leader currently serving as Digital Director Greater China at Hublot since February 2019. Prior to this role, Tobias held the position of Senior Innovation Manager at LVMH, where significant achievements included building a robust R&D team, winning the LVMH DARE Innovation Award, and developing innovative clienteling and retail solutions for multiple brands. As the founder of Hi-tòng, Tobias envisioned luxury living accommodations in Beijing for expats. Previous roles include UX Director at Mobile Now Group, where a strong digital product design team and WeChat solutions were developed, and UX Lead at AKQA, delivering over 50 projects. Early career contributions also extended to BBDO Proximity China and Interone Beijing, focusing on creative concepts for high-profile clients.