Bryna Corcoran

Director, Head Of Global Brand Social Media at Hubspot

Bryna Corcoran serves as the Director and Head of Global Brand Social Media at HubSpot since June 2023, focusing on creating culturally relevant social media content to enhance brand engagement, evidenced by a 30% increase in social media engagement and an 80% growth in followers in the first year. Previously, Corcoran held the Director position at Lyft, where efforts to revamp the company's brand presence targeted Gen Z and Millennial audiences. At Stitch Fix, Corcoran established the first global brand marketing and content function, while at Dolby Laboratories, Corcoran built the inaugural consumer brand strategy and content marketing team. Other significant roles include Head of Strategic Planning and Brand Marketing at Accenture Song, Vice President of Integrated Marketing and Communications at Weber Shandwick, and Senior Manager of Global Brand Marketing at HP, where Corcoran led initiatives in marketing innovation and digital strategy. Corcoran holds a degree in Multimedia Graphic Design from Fanshawe College.

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