David Meerman Scott

David Meerman Scott is an advisor at Hubspot and a bestselling author of The New Rules of Marketing & PR. David has over 25 years of experience in marketing and public relations, including positions at NewsEdge Corporation and Knight-Ridder.

Scott is a pioneer in web marketing and PR, and was one of the first to realize the potential of the internet for marketing and PR purposes. David ignored the old rules of marketing and PR, which emphasized print advertising and news releases sent only to journalists. Instead, they focused on creating content-rich marketing and PR programs that could be accessed by anyone online. This approach generated more interest from qualified buyers and resulted in millions of dollars in sales.