Samantha Meller

Samantha (Rosen) Meller, MBA, is a seasoned freelance writer and social media expert with a robust background in editorial strategy and content creation. As a freelance writer since July 2022, Samantha focuses on travel, lifestyle, social commentary, and Internet culture, contributing to notable outlets such as Condé Nast Traveler and Betches. Previously, as the Social Media Director at Betches Media, Samantha led social media strategy across multiple accounts and managed a team of ten. Samantha was also the founding editorial hire at Thrasio, overseeing affiliate marketing strategies during significant company growth. Other experience includes editorial roles at NextAdvisor and The Points Guy, where lifestyle content and multi-channel strategies were prioritized. Samantha began their career in social media management and content strategy at Their Campus Media.