Rachel Kennedy

Rachel Kennedy is a seasoned marketing professional with extensive experience in engagement marketing, CRM, and email marketing. Currently serving as the Manager of Engagement Marketing at Hudson's Bay since June 2022, Rachel oversees loyalty, brand, and beauty initiatives while managing a team of two direct reports. Prior to this role, Rachel achieved significant revenue growth at YETI as a CRM & Email Marketing Specialist, where Canadian email channel revenue increased by 382% in 2021. Rachel's diverse background includes positions at Wunderman Thompson MAP and FCB/SIX, working with major brands like Pandora and H&M. With a strong technical skill set that includes tools such as Adobe Analytics, Braze, and Salesforce Marketing Cloud, Rachel's career is supported by a solid educational foundation in marketing and tourism.