Marketing and Communications

The Marketing and Communications team at HUGO BOSS is responsible for developing and executing global strategies to promote the company's premium fashion brands, BOSS and HUGO. This team oversees public relations, customer engagement, digital marketing, media relations, and creative content production. They work closely with various departments to ensure consistent brand messaging, enhance customer loyalty, drive performance marketing, and safeguard brand integrity across all platforms. Their efforts support the company's "CLAIM 5" growth strategy, aiming to position HUGO BOSS as a leading premium tech-driven fashion platform and enhance its global brand presence.