HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.

Apparel & Fashion

Retail

HUGO BOSS

Daniel Grieder

Martina Kocher

Dr. Iur. Nikolai Vokuhl

Tarik Bouhraoua

Stephan Dimu

Jochen Eckhold

Grace Daniel-Eapen

Stefan Baldus

Eduard Spitz

Nick Spensley

Jonathan Jeeps

Oliver Timm

Yves Müller

The Sales and Marketing team at HUGO BOSS plays a pivotal role in driving brand growth and market presence for both BOSS and HUGO. This team is responsible for developing and executing strategies that enhance sales performance, market penetration, and customer engagement. Key activities include retail management, e-commerce optimization, brand management, visual merchandising, sponsorships, events, content production, and global marketing operations. Through innovative and sustainable practices, the team works to solidify HUGO BOSS's standing as a leading premium fashion brand worldwide.

Sales and Marketing

Marketing and Communications

IT & Technology

Sales and Marketing

About

Team members

Other teams at HUGO BOSS

Marketing and Communications

IT & Technology