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Brandon Hooks

Deputy Director Of Creator & Partnership Strategy at Human Rights Campaign

Brandon Hooks has a diverse work experience spanning various roles and industries. Brandon is currently working at the Human Rights Campaign (HRC) as the Deputy Director of Creator & Partnership Strategy. In this role, they are responsible for expanding HRC's audiences through digital platforms and engaging with content creators, influencers, and celebrities. Brandon also manages in-person and digital events for content creators and establishes communication lines with external partners on LGBTQ+ issues.

Prior to their current position, Brandon worked as the Deputy Director, Digital & Social - Politics at HRC, where they managed the organization's digital coverage of political work, including elections and state legislative matters.

Before rejoining HRC in 2022, Brandon was a Senior Manager, Client Experience Digital at Weber Shandwick. In this role, they focused on providing excellent digital client experiences.

Brandon previously held a role as a Digital Strategist at HRC, where they managed the organization's digital platforms and connected followers with breaking news and resources. Brandon engaged in rapid response social media and implemented digital campaigns for various events, including the 2020 Election.

Earlier in their career, Brandon worked at Markstein as an Associate Strategist, Digital Marketing & Advertising, and later as a Senior Associate in Digital Influence & Brand Management. In these positions, they developed digital marketing strategies, oversaw integrated communications initiatives for clients, and managed day-to-day operations of clients' digital channels.

Brandon also has experience as a Non-Profit Consultant at Catchafire, providing consulting services to non-profits in areas such as social justice and cultural awareness. In addition, they served as an LGBTI Office Intern at USAID, where they engaged in programming design and contributed to interagency inclusion toolkits.

Other roles in Brandon's work experience include Honors College Intercultural Experiences Intern at The University of Alabama, Residential Advisor, and Research Assistant. Brandon also worked as an Executive Office Intern at the Broadcasting Board of Governors and as a Director and Assistant Director at the International Model United Nations Association.

Brandon's early career experience includes working as a Campaigns and Communication Research Associate at Citizens for Global Solutions, where they created campus outreach and social media strategies.

Overall, Brandon Hooks has a strong background in digital strategy, communications, and advocacy, with a focus on LGBTQ+ issues and non-profit consulting.

Brandon Hooks attended The University of Alabama from 2012 to 2016, where they earned a Bachelor's Degree. Brandon'sdegree was in International/Global Studies, Economics, and Spanish.

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