Director Of Brand Media

We are GROWING here at HumanN, and we are looking for an awesome Director of Brand Media to join the team! This position will be instrumental in developing and executing a comprehensive media buying strategy that leverages both linear television and streaming platforms to maximize reach and drive omni-channel revenue growth.

Responsibilities:

• Develop product go-to-market strategies for linear television networks and streaming platforms, aligned with Humann's overall marketing goals and business objectives.
• Partner with our media agencies to secure optimal media placements across various linear television networks and streaming platforms, negotiating the best rates and terms.
• Manage and optimize media budgets by analyzing campaign performance against targets
• Track and analyze campaign performance metrics to identify areas for improvement and optimize buying strategies.
• Establish regular communication to the Leadership Team about TV performance, bringing clear analysis, insights, opportunities and trends for continued growth
• Manage monthly advertising spend in the millions with significant annual budgets
• Maintain agency relationships by setting goals, providing performance feedback, and managing budgets
• Stay abreast of industry trends in linear and streaming television advertising, identifying new opportunities for reaching target audiences.
• Collaborate with internal marketing teams on creative testing strategies and creative development

Qualifications:

• Minimum 5 years of experience in media buying for television advertising, with a proven track record of success in both linear and streaming platforms.
• Strong understanding of the television advertising landscape, including linear networks, streaming services, and programmatic advertising.
• Excellent negotiation and communication skills.
• Data-driven approach with a strong ability to analyze campaign performance and translate insights into actionable strategies.
• A passion for HumanN's mission and the health and wellness industry (preferred).

Bonus Points:

• Experience working with direct-to-consumer (DTC) brands.

• Experience with Amazon Streaming TV media buying and measurement

• Knowledge of the dietary supplement industry (preferred)

• Experience with MMM measurement

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include:

• Health/Dental/Vision/Life Insurance

• 401k Retirement Plan with company match

• Paid parental leave

• Quarterly stipend for our supplements

• Unlimited PTO

• Hybrid/remote working model

HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN’s scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.

HumanN has been ranked as one of the fastest growing private companies in America for the

eight consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in

America, showcasing the country’s most successful independent entrepreneurs.

At HumanN, we believe…. it takes COURAGE to do our life’s greatest work.

We believe that our GROWTH never ends.

We believe that to thrive we must ADAPT.

We believe in the power of HUMANITY.

HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.