Peter Reach

Peter Reach has extensive experience in digital modelling services, specifically in the automotive industry. Peter has worked with various companies such as Lotus Cars, Aston Martin Lagonda Ltd, Ford Motor Company, Nissan Motor Corporation, Group Lotus, Bentley Motors, and HVS (Hydrogen Vehicle Systems). In their most recent role as Head of Digital Group at HVS, they are responsible for leading digital initiatives. Prior to that, they held roles in digital modelling services at DesignREACH Ltd, contributing to projects for Nissan Motor Corporation, Group Lotus, Aston Martin Lagonda Ltd, and Ford Motor Company.

Peter Reach attended Coventry University from 2003 to 2007, where they earned a 2:1 Bachelor of Arts Honors degree in Transport and Product Design. Peter then attended Majenta Academy in 2007, where they achieved a Distinction in Autodesk Alias.