Crystal Vinisse Thomas

Crystal Vinisse Thomas serves as Vice President - Global Brand Leader for Lifestyle & Luxury Brands at Hyatt Hotels Corporation since September 2019, where responsibilities include establishing the global vision, positioning, and strategy for Hyatt’s lifestyle and luxury brands. Prior to this role, Crystal Vinisse Thomas held various positions at Apple, including Global Brand Marketing Lead for Beats by Dr. Dre, where notable achievements included the strategic partnership with the NBA and the launch of Powerbeats Pro. Earlier experience includes significant contributions to brand strategy and marketing for Starwood Hotels & Resorts, focusing on W Hotels in Europe, Africa, and the Middle East, as well as roles that centered on enhancing guest experiences across various hotel brands. Crystal Vinisse Thomas holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University.