Rhea Xu

Rhea Xu is a Senior Account Manager at HYPEBEAST, with experience managing high-value accounts for renowned clients such as adidas Originals, Valentino, and Gucci since December 2020. Key responsibilities include active client relationship management, developing creative plans, leading the production of marketing assets, overseeing project timelines and budgets, and executing media platform relaunches that significantly increased audience engagement. Prior to HYPEBEAST, Rhea held various roles at LE PASSAGE and ACTiVATiON Group, where Rhea led brand strategic planning and provided marketing consulting services for clients including Levi’s and Burberry. Rhea holds a Bachelor’s Degree in Business Administration and Management from the University of Southern California, complemented by early education at the Cambridge International Centre of Shanghai Normal University.