Mateo Lombana

Mateo Lombana has a diverse work experience in the field of advertising and communications. Mateo began their career as a Marketing Associate at Century Security Panamá, where they monitored and set up Facebook ads, created search and Google Display campaigns, and provided insights and campaign analytics. Mateo then worked as a Communications Engineer at EPS AMBUQ ESS, where they implemented and oversaw paid media campaigns, conducted weekly reviews of campaign metrics, and managed client relationships and sales pitches. Mateo then joined VLADagency as a Paid Media Expert, where they developed strategies and campaigns, bought media in programmatic and social platforms, and optimized campaigns for improved performance. Mateo later moved on to Publicis Groupe as an Associate Account Manager, and is currently working at Hyperlocology as an Ad Operations Manager, where they help franchise brands manage per-location advertising and drive real business outcomes at the local level.

Mateo Lombana completed their education from 2012 to 2017 at Universidad del Norte, where they earned a degree in Industrial Engineering. In addition to their academic qualifications, they have obtained several certifications including TikTok 101 from TikTok, Fundamentals of Digital Marketing from Google Digital Garage, Meta Certified Discovery Commerce Specialist from Meta, Snapchat Campaign Activation from Snap Inc., Meta Certified Media Buying Professional from Meta, Campaign Manager Certification Exam from Google Digital Academy (Skillshop), Google Analytics Individual Qualification from Google Digital Academy (Skillshop), Certificación de Fundamentos de anuncios patrocinados from Amazon, Display & Video 360 from Google Digital Academy (Skillshop), Google Ads Display Certification from Google Digital Academy (Skillshop), Google Ads Measurement Certification from Google Digital Academy (Skillshop), Google Ads Search Certification from Google Digital Academy (Skillshop), Google Ads Video Certification from Google Digital Academy (Skillshop), and Shopping Ads Certification from Google Digital Academy (Skillshop). Mateo also holds a Certificación C1 en Inglés from the University of Cambridge, obtained in March 2021.