Pete Champion

Pete Champion is a seasoned professional in brand communication and experience design, serving as the co-owner, global creative, and client director at i-am associates since August 1997, with oversight of studios in London, Istanbul, Dubai, and Mumbai. With expertise in 3D design, Pete has directed the Istanbul branch of i-am associates since 2007, delivering consultancy services to both Turkish and international clients. Additionally, Pete was a director and shareholder at 'i-am' beyond, focusing on innovative experiential marketing strategies. Prior experience includes serving as director at First Partnership Design Consultants from 1995 to 2006. Pete holds a BA (hons) in 3D product and furniture design from Ravensbourne University London.