Melinda Hyde

Melinda Hyde is an accomplished eCommerce professional with extensive experience in product and project management, merchandising, and operations. Currently serving as the Director of Ecommerce & Implementation at i4 Marketplace since December 2021, Melinda leads a team to support over 40 co-branded eCommerce stores. Prior roles include Manager of eCommerce Implementation at arrivia, where Melinda oversaw a team servicing multiple international clients, and Category Manager at DirectBuy, Inc., managing a portfolio that generated $60 million in annual sales across diverse product categories. Melinda's notable achievements include launching successful affiliate programs and a promotional calendar that significantly boosted company revenues. Educational background includes a degree from Purdue University.