Monserrat Álvarez

Monserrat Álvarez is a Digital Analyst at IA Interactive, with experience in establishing workflows, coordinating project activities, and performing business analysis to develop measurement strategies for apps and websites. Responsibilities include implementing and maintaining tags, data analysis, data visualization, and SEO/ASO tasks. Prior to this role, Monserrat served as an Assistant Project Director at Merkaideo, where tasks included coordinating multidisciplinary teams, maintaining WordPress websites, tracking leads, and generating data reports. Monserrat's early experience at Merkaideo involved monitoring and analyzing digital campaigns and managing databases. Monserrat holds a degree in Information and Communications Technologies Engineering from Instituto Tecnologico Superior de Patzcuaro and a Diploma in Big Data and Data Mining from Universidad Panamericana.