Ibbaka is focussed on helping our customers use the value and pricing levers to impact the key metrics that increase company value.

- Grow recurring revenues (ARR and MRR)
- Improve net revenue retention (NRR or NDR)
- Increase Lifetime Value of a Customer

We do this in two ways, though the Ibbaka Valio Platform and through consulting that is informed by research and data.

Ibbaka Valio is our customer value and pricing management  platform. It supports value and pricing across the customer lifecycle. There are four modules.

Value Models measure in dollars the economic value your solution provides to a specific customer or well defined segment.

Value Stories present the story of how your solution delivers value. These interactive slide decks can be used in marketing and by sales to communicate value and support the business case to select your solution. Win by having a conversation on value before discussing price.

Pricing Models provide a way to quickly and consistently price a solution and manage discounts. By connecting value models and pricing models, easily calculate key metrics like

Customer Lifetime Value (LTV)
Value to Customer (V2C)
Value Ratio (V2C/LTV)
Discount Ratio
Pricing Consistency

Dashboard and Analytics are where you can see how you are delivering value and capturing it in price for each customer or segment. This is where the data you need to take pricing actions and measure their impact is gathered.

Ibbaka Pricing Optimization Services

Ibbaka Services support the implementation of Valio and the planning, execution and assessment of packaging and pricing actions.

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Steven Forth

Liam Hannaford

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