Joe Gonzales

Joe Gonzales is an accomplished Director of UX Research at Ibotta, Inc., with extensive experience in user experience research spanning multiple industry leaders. Prior roles include User Experience Research Manager at Facebook, where Joe managed mixed-methods research teams and supported innovative consumer products and developer tools. As a UX Researcher, contributions led to significant performance enhancements for Facebook's largest advertiser platform. Joe's background also includes internships at Facebook and Salesforce, focused on qualitative research and user-centered design, alongside a strong academic foundation in Human Computer Interaction and Biomedical Engineering from the Georgia Institute of Technology and Saint Louis University, respectively.