Yana Potashnik

Yana Potashnik, MBA, is an accomplished professional in the field of user experience research, currently serving as the Director of UX Research at NBCUniversal. Previously, Yana founded and served as the CEO of Arcadia Insights and held the position of Director of User Research at Maven Clinic. Earlier in the career, Yana worked as a Staff II Design Researcher at Samsung Electronics America, showcasing a strong background in design and research methodologies across various influential organizations.