Will Haworth

Will Haworth is an experienced marketing professional currently serving as a Senior Marketing Specialist at Ibotta, Inc. since November 2019. Will's expertise includes evaluating and onboarding new marketing technology partners, owning an existing technology stack, and developing new marketing processes, with an emphasis on AI technologies. Previously, Will held roles at Ibotta as a Marketing Specialist and Senior Technical Marketing Associate, where responsibilities included implementing marketing automation and enhancing communication programs. Additional experience includes contract work as an Email Marketing Coordinator at Janus Henderson Investors, a digital marketing internship at Backbone Media, and various marketing roles during internships and leadership positions at the University of Denver and other organizations. Will holds a Bachelor's Degree in Marketing and a Minor in Ethics and Legal Studies from the University of Denver, along with experience as a Cherrington Scholar in International Marketing at Aarhus University.