Michael de Boer

Michael De Boer has a strong background in sales, marketing, and leadership. Michael currently serves as the President of North America for the Subscription Division at ICE Cobotics since September 2019. Prior to this role, they held the position of President at Genova Products from January 2014 to September 2019. Michael also served as the Director of Strategic Initiatives and National Sales Manager at Genova Products. Before Genova Products, De Boer worked as the VP Sales & Marketing at Creative Products International from 2007 to 2012. Michael gained experience as the President of Maintenance Kleaning Techologies from December 2002 to November 2008. De Boer began their career at Tennant Company, where they served as the Director of Sales & Marketing from February 1990 to November 2002.

Michael De Boer attended Grand Rapids Christian High School from 1980 to 1984. Michael then pursued a degree in General Studies - Business with a focus on Marketing at the University of Michigan from 1984 to 1989.