Alexander H.

Alexander H. has had a variety of roles in the marketing and music industry. In 2021, they began working as an Analyst, Growth Marketing for Iconic Events, where they implemented analysis of large data sets using Excel, SQL, Tableau to make strategic recommendations and improve performance of event turnout by 30%. Alexander also interpreted 10,000+ responses to consumer surveys to evaluate brand perception and properly price tickets for in-theater events, as well as reducing cost per click on the marketing campaign for jeen-yuhs: A Kanye Trilogy by over $0. Alexander also served as a Marketing Coordinator, where they guided VP of Marketing and other stakeholders in finding relevant KPIs, keywords, and market segments for digital marketing campaigns across Facebook, Instagram, Google, Twitter, Tik Tok, and Pinterest. Alexander also created and set up smart URLs, affiliate links, QR codes, pixels and analytics scripts for 100+ in-theater events, and prepared, set-up, and optimized all paid social campaigns in Spanish for events in Latin America, which led to a 50% increase in attendance at in-theater events. In 2018, Alexander H. worked as a Freelance Digital Marketing and Music Consultant, Production Assistant for NYU Steinhardt School of Culture, Education, and Human Development, and Live Sound Engineer for Green Brooms Music Academy. Alexander also worked as a Marketing Intern for Exeq., where they worked on Data Analytics projects based on the applications user-base with the VP of Marketing, assisted with large-scale digital marketing campaigns across Facebook, Instagram, Google, Twitter, and Tik Tok, and created Visual content for Exeq's advertising campaigns (Adobe Photoshop, Premiere Pro, Google Adwords).

Alexander H. began their education journey at Palisades Charter High School from 2013 to 2017. Alexander then attended Garnish Music Production Academy from 2016 to 2017 and earned an Associate's degree in Ableton Live Certification. Finally, they graduated from NYU Stern School of Business in 2021 with a Bachelor's degree in Digital Marketing & Data Science.