Samuel Day has a diverse work experience in the licensing and retail industry. Samuel started their career as a Licensing Coordinator at VBM (Velocity Brand Management) in 2010 and then worked their way up to become a Licensing Manager for New Zealand Rugby. From 2012 to 2014, they held the position of Licensing Manager for New Zealand Rugby, before transitioning to a Licensing Manager role for Europe in 2014. In 2015, Day joined the British Olympic Association as a Licensing & Retail Manager, where they worked until 2017. Since 2017, Day has been working as a Commercial Director for EMEA at Iconix Brand Group, specifically for the Umbro brand.
Samuel Day has a Bachelor of Sport and Leisure Studies degree from The University of Waikato. Samuel also holds a Post Graduate Diploma in Business and Administration from Massey University. However, the exact years of their education are not specified.
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