Edú Saldaña

Edú Saldaña is an experienced professional with a diverse background in various industries. Edú is currently serving as the Head of Sales and Marketing (LATAM) at Digital Alchemy, where they focus on driving industry transformation through data-driven marketing. Prior to this, Edú worked as a Growth Specialist at iCumulus, where they helped clients identify, engage, and convert business prospects into sales leads using digital and social channels.

Edú also has experience in public relations, having worked at Impulso País as a Public Relations specialist. In this role, they collaborated on projects such as Peruanos en el Extranjero (PEX) for the 2021 Presidential General Elections in Peru, and coordinated activities for the successful application to the Premio Nacional de la Juventud 2021.

In addition, Edú has contributed to companies such as JLL, where they served as a Capital Markets Commercial Analyst, and AR70 Corporation, where they worked as a Commercial and E-Commerce Analyst. At AR70 Corporation, they played a key role in implementing an e-commerce project, coordinating manufacturing and design, and leading the planning of internal communication campaigns.

Edú's earlier experiences include working as a Digital Marketing Trainee at E-Crown Group | Full Commerce, where they created reports and co-developed digital marketing plans, and serving as a Cadeista at IPAE, where they were a finalist in the selection process for a commercial excellence pre-professional trainee at Nestlé.

Before transitioning to the corporate world, Edú founded Dolce Peccato, a socially responsible brand that sold desserts and ice cream for delivery. As the founder and chef of the company, Edú implemented a CSR policy and achieved high customer satisfaction rates.

Overall, Edú Saldaña brings a wealth of experience in sales, marketing, digital strategies, public relations, and entrepreneurship to their roles.

Edú Saldaña's education history is as follows:

From 2020 to 2021, Edú studied International Relations at Universidade Anhembi Morumbi, with a focus on political economy.

During the same period, Edú also pursued a Data Science degree with a specialization in Artificial Intelligence from HarvardX.

From 2016 to 2019, Edú attended Universidad Privada del Norte, where they obtained a degree in Management and International Business. Edú'sfield of study focused on international business and international commerce.

In 2019, Edú pursued further studies in International Business Intelligence at Universidad Continental Posgrado.

Edú completed a self-study course on "From Biomass to Renewable Energy: Dendroenergy in Argentina" through the Organization of the United Nations for Food and Agriculture in 2018. This course focused on renewable energy, specifically Dendroenergy.

In 2017, Edú participated in a seminar on Success classes to improve productivity in restaurants, bars, and the like, organized by the Chamber of Commerce of La Libertad. The seminar focused on administration and business management.

In the same year, Edú completed an intensive first aid course at Fire Company Savior Trujillo No. 26, which provided him with medical assistant skills.

In 2016, Edú also completed a basic course in Digital Marketing at IAB Spain Formación, which focused on marketing strategies in the digital realm.

Before that, from 2010 to 2015, Edú studied Software Engineering at Universidad Privada Antenor Orrego, with a specialization in computer science.

Additionally, Edú obtained certifications and participated in various workshops and conferences, such as becoming a Licensed Administrator of Management and International Business at Universidad Privada del Norte in July 2021. Edú also attended a Digital Marketing Workshop facilitated by Hult Prize Foundation in October 2020.

Edú obtained certifications from Google Cloud Education, including G Suite Fundamentals for Sales, Google Education Deployment, Google Education Sales, Level 1: Chrome Enterprise and SMB Deployment Credential, and Level 2: Chrome Enterprise and SMB Deployment Credential, all earned in June 2020.

Other certifications and achievements include becoming a Líder de Logística no UAMUN 2020 at Universidade Anhembi Morumbi, a participant of the CADE Jóvenes Líderes 2020 at IPAE, and a presenter at the I Jornada Nacional de Investigación Científica de la Facultad de Negocios at Universidad Privada del Norte, all in October 2020.

Edú is also a certified Climate Reality Leader through The Climate Reality Project, and completed the Visualization Technical Curriculum by NVIDIA, both in July 2020.

In June 2020, Edú became a Bachiller en Administración y Negocios Internacionales at Universidad Privada del Norte.

Other certifications and achievements include participating in the II Encontro de Relações Internacionais do Rio de Janeiro organized by IntegRI in August 2020, attending a Course on International Business Intelligence by Promperu in December 2019, and being a speaker at the Brazilian Technology Symposium 2019 at Universidade Estadual de Campinas in November 2019.

Edú also completed the Programa de Liderazgo de Servicio by IPAE in October 2019, and was a Cadeísta in September 2019.

Before that, Edú was a finalist for the position of Practicante de Inteligencia Comercial (UCIC) at Nestlé in September 2019, and completed an internship at Nestlé, earning a Certification of Pre-professional Practices in January 2020.

Additionally, Edú participated in the II FORUM of Fish and the Environment organized by the District Municipality of Pichari in 2012, which focused on sustainability studies. Edú also attended the 8th International Congress of Software Engineering, Information Systems, and Telecommunications at Universidad Privada Antenor Orrego in 2011, specializing in informatics engineering.