Carla G.

Carla G. has extensive work experience in marketing and growth strategies. Carla'smost recent role was as the Head of Growth (Spain) at ID Finance, where they focused on implementing marketing strategies to acquire new customers, increase retention, reduce costs, and improve the customer journey. Prior to that, they served as the Chief Marketing Officer (México) at ID Finance, where they were responsible for various marketing activities such as lead generation, growth hacking, SEM, SEO, direct marketing, and data analysis. Carla also has experience working at companies such as Mercado Libre, TWINO, Konfio, and Vinicola Urbana, where they held roles that involved performance marketing, acquisition, data analysis, and project management. Overall, Carla G. has a strong background in marketing strategies and a proven track record of driving business growth.

Carla G. obtained a Bachelor of Science in Organizational Communication from Universidad Anáhuac in 2009. In 2017, they completed a Master's degree in Growth Hacking from IEBS. Furthermore, in 2021, Carla pursued Executive Education in Product Strategy from Northwestern University - Kellogg School of Management. Additionally, they hold certifications in Display Advertising, Search Advertising, Adwords Fundamentals, and Google Analytics Individual Qualification, all obtained from Google in 2018.