Jonathan Manohar Konedana is an experienced professional in brand strategy and trade marketing, currently serving as the Category Manager & GTM at iD Fresh Food (India) Pvt. Ltd. since January 2020, where responsibilities include leading brand strategy focused on market share, topline growth, and P&L management. Previous roles include Head of Trade Marketing and Manager of Trade Marketing Strategic Initiatives at CavinKare, and various positions at MTR Foods Pvt Ltd, including Key Account Manager and Area Sales Manager. Jonathan's early career began at Hindustan Coca-Cola Beverages Pvt Ltd as a Technical Engineer. Educational qualifications include an MBA in Marketing from Christ University and a Bachelor’s degree in Mechanical Engineering from Koneru Lakshmaiah College of Engineering.
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