Christopher Wong

Director of Digital & Performance Marketing at IDology

Christopher Wong has a diverse work experience in digital marketing. Christopher currently serves as the Director of Digital & Performance Marketing at IDology, where they oversee the digital marketing team and leads initiatives to drive traffic and generate leads through various channels. Christopher has strategized and implemented successful Google and LinkedIn ad campaigns, resulting in a significant increase in leads. Under their leadership, organic and overall web traffic has also increased substantially through continuous optimization of the IDology website.

Prior to their current role, Christopher worked as a Digital Marketing Campaign Manager at Gravity Brands, where they built and managed paid, owned, and earned media campaigns across multiple platforms. Christopher conducted extensive testing and optimization to determine effective ad content and scale campaigns for maximum performance. Christopher managed paid advertising on various platforms such as Facebook, Google, Snapchat, and native platforms.

Before that, Christopher held a Digital Marketing Manager position at Magellan GPS and CauseForce, LLC (Bregal Partners) where they focused on acquisition strategies. Christopher also gained experience as a Marketing Analyst at Storage Etc, a Digital Programmer at Viacom, and served as the VP of Advertising & Promotion at the American Marketing Association.

Throughout their career, Christopher has demonstrated expertise in digital marketing, campaign management, audience targeting, brand messaging, and optimization techniques.

Christopher Wong attended the University of CA, Riverside from 2004 to 2008, where they received a Bachelor's Degree in Business Administration. Later, from 2009 to 2012, they pursued a Master of Business Administration (M.B.A.) in Business Administration at the California State Polytechnic University-Pomona.

Links

Previous companies

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Timeline

  • Director of Digital & Performance Marketing

    January, 2019 - present

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