Rossana Aravena Romo

Rossana Aravena Romo is an experienced marketing professional currently serving as the International Executive Programs Marketing Manager at IESE since September 2022. With a diverse background, Rossana has held various marketing roles including Marketing Manager at La Salle Campus Barcelona, Marketing Director at LMI Lean Market Intelligence, and Customer Experience Subdirector at Chilexpress. Rossana co-founded Pijamadaparty, focusing on children's birthday parties, and has extensive experience in brand management and market research, highlighted by roles at MRW, Inditex, FrieslandCampina, Hamilton, and Sara Lee. Rossana's educational qualifications include degrees in Economics, Marketing, and Business Management from prestigious institutions such as Universitat de Barcelona and Universitat Pompeu Fabra, along with specialized training in digital marketing.