Martin Lõbu

Martin Lourdel is currently serving as Media & Advocacy for La Provençale at L'Oréal, focusing on influencer briefs, media activations, and social media management. Martin has extensive experience as a consultant for Models Scout & Mother Agent, specializing in scouting and managing new faces, as well as content creation and talent promotion. Previous roles include junior press relations and communication roles at Printemps and H&M, where strategies for product placements and digital influence were developed. Martin has a strong background in media relations through positions at ANGELO SENSINI COMMUNICATION and M MANAGEMENT - AMCK MODELS, and also demonstrated entrepreneurial skills by co-founding the "Incroyables Étudiants" contest. Martin is pursuing advanced studies in digital communication at ECS and possesses multiple master's degrees in luxury marketing and public relations.