Bayu Fariesta Sakti

Bayu Fariesta Sakti, S.Kom, QCRO is an experienced marketing leader with a strong background in digital and traditional marketing strategies. Currently serving as the Head of Marketing at IFG Life since October 2022, Bayu is responsible for crafting comprehensive marketing strategies across various departments, including Digital Marketing and Communications. Prior to this role, Bayu held positions such as Head of Digital & Online Marketing at PT Bank Danamon Indonesia and Head of Digital Performance Marketing at DBS Bank, where emphasis was placed on data-driven insights and enhancing marketing performance. With a career spanning over 17 years in renowned financial institutions and educational organizations, Bayu has consistently driven digital engagement, improved brand visibility, and achieved market growth. Bayu holds a Bachelor's degree in Information Technology from Universitas Gunadarma.